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Matthew D. Upchurch, Chairman and CEO, shares inspiring topics and refreshing viewpoints.
This month The Lens features several videos from Simon Sinek making his fourth appearance at a Virtuoso event. The best-selling author and speaker, whose 2009 TED Talk "How Great Leaders Inspire Action" has garnered more than 65 million views, joined us at the Opening Session of our 2024 Virtuoso Travel Week.
These videos capture key moments, including Simon’s admiration for travel Advisors and his deeply personal story about the power of setting aside just 8 minutes to support a friend. You’ll also find links to additional resources from Simon if you’d like to explore his work further after watching any of the videos.
We’ve also included a brief “highlight reel” from David Kolner’s Opening Session presentation, touching on your strong bookings both current and future and the positive path we’re on together.
David Kolner’s Opening Session Videos
Additional Resources From Simon Sinek
Simon Sinek
Websites
- SimonSinek.com
- A Bit of Optimism Podcast
- 2009 Ted Talk, "How Great Leaders Inspire Action"
- Optimism Press
Books

"Simon gifted me his new Optimist Bag and I love it (after being a briefcase guy forever). So with holidays coming, I thought I'd share the link to where you can purchase it." - Matthew D. Upchurch