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Matthew D. Upchurch, Chairman and CEO, shares inspiring topics and refreshing viewpoints.

This month we are focusing our Lens on Simon Sinek, best-selling author and speaker, whose 2009 TED Talk, "How Great Leaders Inspire Action" has garnered more than 65 million views—remaining one of the top videos more than 15 years later.

Simon is also a longtime friend to the Virtuoso Network, and these videos capture key moments where Simon has brought some of his most powerful concepts to life during his inspiring appearances at Virtuoso events.
Start with Why
Loyalty vs. Repeat Business
What Gets Commoditized & What Doesn't
Power Over People vs Leadership
It's Not About the Trips You Plan
The Power of Choosing Who You Work With
Can You Win at Life?

Additional Resources From Simon Sinek and Virtuoso

Access Previous Editions of The Lens: January I February I March I April I May